Nowadays, technology is advanced and upgraded. For that packaging system has been changed a lot. Due to advanced packaging technologies, modern methods can decrease the amount of waste. The modern techniques focus on the maximum resources and concentrate on waste management. In this way, modern packaging can also save a lot of money. Awareness of the customer is also playing a valuable role in the emergence of the modern packaging system. The modern method of packaging is very much sustainable. These packagings use eco-friendly materials.

Packaging and its relevance:

The packaging is very much essential to protect products that are distributed in the market for sell. There are so many varieties of packaging such as boxes, cans, bottles, bags, envelopes and wrappers as well. Above all, the packaging is one of the main factors for selling. Many companies choose different types of packaging to sell their products through better packaging and designing. We all know that attractive packaging not only grabs the attention of the customers but also ensure the protection of the item and its longevity as well.

So, the modern methods of packaging are very much valuable and it also allows to prevent wastage. The modern packaging system can prevent foods from spoiling and getting damaged before reaching its final destination. So, increased method of packaging can save a lot of money and time as well. It also protects the products and foods.

Some modern and advanced packaging technologies:

Here are some modern packaging systems that can save a lot of money and also eco-friendly. These advanced systems are such as follows:

Refill system:

It is one of the modern forms of packaging. It reduces waste and follows waste management as well. In this system, the manufacturer reuses the packaging materials. So, it allows for less waste production. The wastage is being dumped into the land after production. This particular form of packaging is very much popular and well-known in Germany and other countries. In these countries, beer, milk and detergent are being refilled into the old packaging system. This type of packaging is environment-friendly and cost-effective as well. It offers so many environmental benefits. Nowadays, many companies produce refilled water bottles instead of small water bottles. Many people argue that refilled items are expensive. But if you are looking at the advantages then, you can notice that refillable items are considered as more favoured and beneficial as well.

Flat packaging:

It is another beneficial packaging systems to cut down the wastage. Apart from this, it also reduces the larger and bigger packaging materials. It is also a new concept of packaging. This packaging system is introduced commercially by IKEA. This packaging uses the form or method of packaging that are fabricated in the flat portions. This packaging system can be designed quickly and assembled easily as well. The main advantage of this packaging system is its flatness. This type of packaging is space-efficient and also needs less material. So, it requires less money to produce this particular type of packaging. The storage and shipping charges are comparatively low in this packaging system. For furniture packaging, this package system works better. It is also useful for packaging wares, gadgets, toys and all.

Bulk packaging:

This particular packaging system is also one of the best packaging systems to reduce waste. In this packaging system, the manufacturers do not use small, fancy and also unnecessary items and materials. Apart from this, the bulk package system offers and allows materials to be used on other occasions. Therefore, it is one fo the reasonable methods of packaging.

In the bulk packaging, there are two different packaging methods such as flexible and rigid packaging. Flexible packaging can offer so many flexibilities and benefits than rigid packaging.

Active packaging:

This type of packaging can enhance the lifetime of the product. It also protects the products from damage. The active packaging helps to keep the food intact and extending the shelf-life of the product. The active packaging systems are such as follows:

  • Oxygen scavenger
  • Carbon dioxide scavenger
  • Ethylene scavenger
  • Preservative releasers
  • Moisture absorbers
  • Odour absorbers

Intelligent packaging:

Intelligent packaging is for protecting the food items. It also controls the quality of packed foods. This type of packaging follows these things:

  • Time and temperature indicator
  • Indicator of freshness
  • Pathogen indicators

These all are different advanced packaging technologies. Apart from this, modern packaging offers a simplified design. The biggest shift is to transform into simplified and minimal design. In the simplified designs, the packaging needs bold colours and clean labelling as well. The using of bold colours are very much popular and common in children’s items. Using the same colour pallets also help to identify different products of the same brand. It also helps to make the brand attractive and noticeable.

Cleaners labelling is one of the necessary and convenient matters of advanced packaging. It makes consumers more aware of what they are buying. Clean labelling is used for brand transparency. The user will appreciate this a lot. The clean labelling elaborates on what the product offers.

The modern packaging follows less packaging as the excess packaging can be quite frustrating and it creates a lot of waste. For example, the box of a toothpaste tube has no purpose. It comes to give a better look at the product.

Many companies now switch over recycled paper packaging. It has much less carbon footprint. Many companies and brands use the refill packages instead of bottles and containers. These types of refill packages or pouches contain less plastic than bottles. These pouches also take less space. The packaging is a part of the product and its marketing. For safe storage, proper packaging is important and needed. The reusable packaging system enhances and ensures the safety of the product. Pharmaceutical and food products use smart and advanced packaging method. The smart and advanced packaging system follows the low cost. It is also a smart way to cut down the material cost and manage wastages. These types of advanced packagings … Read the rest

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Corrective Action Software, also known as corrective and preventive action (CAPA) software, is designed to recognize, remove, and lower the odds of recurring adverse events. Adverse events have numerous causes: a manufacturing floor incident, an annual audit, or a customer complaint. Many situations such as these may initiate the corrective action process. Using a modern CAPA system provides companies with several benefits to their processes and error-rates.

Corrective Action Software Benefits

1. CAPA and Continuous Improvement

CAPA is a key element of the continuous improvement process. This process is a vital part of the Quality Management System (QMS), which is designed to consistent meet client requirements and improve their satisfaction with services rendered. Quality Assurance (QA) specialists are tasked with using corrective action software to address adverse events. Some specialists are instructed to take preventative measures to solve problems even before they start. With the continuous improvement process, a company collects quality-related data from all parts of the production and distribution cycles. This feedback from all services related to business operations provides the best chance for CAPA software to address as many discrepancies and adverse events as possible.

2. Selecting Workflow for Corrective Actions

An efficient CAPA software solution relies on the proper workflow type. Workflow is a system designed to keep business operations running smoothly and on schedule. Some businesses work best when their corrective action process is synced with a single workflow. Others use numerous workflow types and integrate them with different corrective action types. Many CAPA software solutions provide companies with the resources to switch between workflows depending on the events being assessed and handled. These systems can create different workflow solutions for safety events, manufacturing malfunctions, external audits, or customer complaints. This means that this software offers the type of flexibility to route workflow processes in the most optimized way available for each situation.

3. CAPA and Lower Cost of Quality

Measuring and handling quality costs can be a difficult and costly process. Manufacturing and other processes often have many complexities which drive up the costs of ensuring all services, equipment, processes and products pass quality control software checks. A highly-functioning CAPA system can greatly benefit an organization that wants to bring order to the data chaos impacting its operations. Efficient data management processes to precisely identify quality concerns very quickly in all phases of the production process. This is important because cost of quality increases significantly when errors or defects are identified when the product is close to reaching or has reached the customer, such as in global recalls.

4. Corrective Actions Integrated with Adverse Event Data

Entering the same data multiple time wastes work-hours, energy, and software resources that could be diverted elsewhere. CAPA software solutions allow organizations to integrate adverse events with their corresponding corrective actions whenever this is feasible. When associates enter adverse event data, the CAPA system can automatically incorporate information and highlight the most relevant corrective action forms to document and correct the original issue. This process creates a data history that analysts can trace and use in their periodic and auditing reports. Not only does this method save organizations time and resources, it also improves data visibility when it comes time to assess and report on past operational performance.

Image of Qualitech Logo

 

 

 

5. Conducting Investigations and Pre-Corrective Actions

Corrective action software solutions are great for ensuring consistent quality work and products, but not every problem necessarily requires such a corrective measure. Some organizations unintentionally create far too many corrective actions, which can severely limit business processes that may work better with more fluid business decisions. Corrective actions are best used to overcome system problems that are created by a significant adverse event. They should not be used to address minor discrepancies. As most events fall into the category of “minor discrepancy,” they should be immediately addressed and closed. A Corrective Action Determination or Corrective Action Investigation Record can be a very useful tool. These tools allow organizations to conduct “pre-corrective action” determinations to decide if problems should be immediately addressed or if more in-depth investigations should be initiated. Using the Corrective Action Determination process minimizes the amount of corrective actions flooding the CAPA system and saves employees valuable time in creating unnecessary corrective action forms.

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For those who work with a CRM platform, it’s hard to imagine a world without it. If you love structure and organization, an advantage CRM software offers is that it can keep everything related to managing your customer relationships — data, notes, metrics, and more — in one place.

A CRM platform helps companies target different audiences, set scores and alerts based on an individual lead or customer’s activity, proactively work with contacts and maintain relationships. Best of all, a CRM system can be used across departments to ensure that all customer-facing teams are empowered with the right data to create incredible customer experiences.

CRM benefits a company in a variety of ways. While the benefits vary by department or industry, six benefits of CRM platforms that affect every user include:

  1. Trustworthy reporting
  2. Dashboards that visually showcase data
  3. Improved messaging with automation
  4. Proactive service
  5. Efficiency enhanced by automation
  6. Simplified collaboration

1. Trustworthy Reporting

Data is a necessary part of business, and it’s available from a number of resources: social media, Google Analytics, business software, apps, and CRM technology. It’s not useful, however, until it’s sorted, cleaned, analyzed, and made actionable.

Companies of all sizes use social media and rely on metrics from those platforms. Google Analytics is an important tool many business owners use, at least minimally, to monitor their website traffic. However, you can’t rely on these tools alone.

A CRM system helps you go deeper with all your data and metrics, including those from other sources.

When your company is dedicated to maintaining clean data, or data free from errors, you can use your CRM platform to collate, tabulate, and organize that data, which is then easy to interpret with reporting features. This is one of the biggest benefits of a CRM system, and it trickles down to other benefits that become available once you have this usable data.

An advantage that CRM platforms have over other customer relationship management systems is that you can see who interacts with your company and how. For example, a lead successfully filled out a form on a landing page after seeing a particular ad on social media.

You can also run reports to see where your opportunities are, how well you’re interacting with leads and customers, trends in your sales and customer service efforts, and more.

Want to sell more, faster? Skip ahead.

Check out our interactive video and see how CRM with Salesforce can help you win customers — as well as find them and keep them happy.

 

You can run those reports with any number of parameters. It’s common to categorize the consumers in your CRM as being in one of three different stages in the sales funnel: leads, opportunities, or sales.

Generally speaking, marketing works with leads, sales works with opportunities, and customer service works with sales, though there is overlap.

  • Leads — These are consumers that have filled out a form or otherwise expressed interest in your company. They may be high-quality, prospective customers, but you won’t know until they continue on the customer journey. Reports, especially those with insights driven by artificial intelligence, help CRM users know how to work with leads to convert them to opportunities.
  • Opportunities — Leads who, at some point, make their way further down your sales funnel and are close to purchasing become opportunities. For example, maybe they spoke to someone on your sales team and asked for a demo, or perhaps they put an item in their shopping cart on your eCommerce site.

    A person’s location in your sales funnel is not something that Google Analytics or social media platforms can show you, but reports from your CRM platform can.

    These reports can also help you see which ads and marketing messaging are most successful at guiding leads down the funnel to opportunities, and then opportunities down to sales.

  • Sales — Once a person converts and becomes a customer, that doesn’t mean you’re done gathering and analyzing data. The data you collect prior to the customer’s purchase, the additional data you collect on their habits after purchase, and the information you glean from the reports you run on that data will make sure you understand those who purchase your products and services.

The best CRM systems can do more than tell you which ad a lead came from. They can show you exactly what a person clicks when you send them an email marketing message, how many times they open an email, how often they have conversations with your sales team, what they need when they contact customer service and more.

Reports are one of the most valuable benefits of CRM platforms, especially when they’re enhanced by AI.

Actionable data allows you to more effectively communicate with your current audience while also making it easier to reach out to those who have shown interest in the past. These reports guide your decision-making process and are invaluable.

To keep an eye on absolutely current statistics in order to make minute-by-minute or daily decisions, your company needs data visualizations at its beck and call. This is where another one of the benefits of CRM comes in: dashboards.

2. Dashboards that Visually Showcase Data

Using a spreadsheet to manage your company means inputting or importing data manually, figuring out what’s important, and then creating a graphical way to present this data. CRM does most of this for you.

Once you’ve invested in the platform, you can take advantage of another CRM benefit, the dashboard. You can set up a dashboard for every individual in your company who has login credentials for your CRM platform.

For example, a director of marketing would be most interested in email marketing metrics, specifically the click-through rates of each campaign. They can set up a dashboard that immediately displays how many people a particular email was sent to, how many people opened it, what the click-through rate is, and more.

A director of sales, however, would want to know how many calls

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How Web Design Affects Customer Trust

The old saying “If you build it, they will come”, but will they? You may put all the right pieces in place…marketing strategy, a strong brand identity, a good sales team, and a great product or service on offer, and you’re wondering whether spending time and money on great web design is actually worthwhile? Let’s find out.

In the world of enterprise websites, there’s a question that comes up again and again: how much does good web design really matter in the grand scheme of things?

What if you’ve got a stellar marketing strategy, a strong brand identity, a good sales team, and a great product or service on offer is spending time and money on great web design actually worthwhile?

Our answer to these questions is an unequivocal yes.

Why?

The answer is a little surprising. It’s not because there is something intrinsically good about a well-designed website, or because web design has a direct impact on your bottom line.

It’s something a little more subtle: good web design can significantly boost customer trust.

And cultivating deep customer trust has a slew of knock-on benefits—from increased purchasing rates, to long-lasting customer loyalty, to helping a company cement its credibility as a thought leader.

In today’s post, we’re going to dive into the links between web design and customer trust. We’ll look at how exactly web design builds a trusting brand-customer relationship, and we’ll highlight some key elements of trust-focused web design. But first, a quick primer on why customer trust matters.

Why Does Customer Trust Matter?

It might be tempting to write off ‘trust’ as a fluffy concept. But recent research has shown that feelings of trust have a major impact on how online customers behave. (For a scientific deep dive, you can check out a couple of studies here and here.)

For example, in a 2017  study, 79% of consumers said that a brand would need to establish a trusting relationship with them—by demonstrating their understanding and care for them as a customer—before they would consider purchasing a product or service.

So, trust can play a key role in encouraging prospective customers to follow through with a purchase.

But beyond this initial purchasing behaviour, trust also plays a role in building customer loyalty over the long haul. Companies that inspire trust in their customers also inspire repeat purchases and lasting business relationships. Obviously, if customers feel that a company is trustworthy, they’re more likely to continue devoting their time and money to that company over the long haul.

And finally, customer trust can help your company establish itself as an industry thought leader. If your customers trust what you have to say—and if the content you’re producing feels credible and reliable—they’re more likely to view your company as an authority.

So—trust matters. A lot. And web design is a surprisingly effective way to cultivate it.

The Design Effect

In 2004, a group of researchers in the United Kingdom set out to understand what inspired trust among users of health websites. They were especially interested in understanding the impact of web design vs. website content. And what they found was staggering.

When respondents distrusted a website, 94% of them reported that this mistrust was directly related to the site’s design elements.

By contrast, only 6% reported that their distrust was based on the actual content of the site. So web design was far and away from the most important element in determining users feelings of distrust.

Participants also outlined the design red flags that contributed to this distrust including:

  • Busy, complex layouts
  • Too much text
  • Small print that’s hard to read
  • Over-the-top ads and pop-ups
  • Slow website load times and slow introductions to a site
  • Lack of navigation aids
  • Boring web design and lack of colour

While this study looked at health websites specifically, the basic idea carries over to other industries as well.

The Stanford Web Credibility Project, for instance, found that web design can have a powerful subconscious impact on the level of trust that users extend to the information on a company’s website—and by extension, to the company itself. In their survey, 46% of respondents reported that they assessed website credibility based on the overall design of the site, including elements like typography, layout, and colour schemes.

There’s a fairly straightforward explanation for this powerful relationship between design and trust. It stems from the aesthetic-esability effect (a term coined by Nielsen Norman Group).

The basic idea here is that beautiful things inspire positive emotional responses—beautiful websites are usually seen as easier to use, more valuable, and more trustworthy than their badly designed counterparts.

So if your users have a positive emotional response to your visual design, it makes them more tolerant of any issues and it inspires feelings of trust and confidence.

But how, specifically, can your web design cultivate this kind of positive emotional response? Here are three tips for implementing the trust-focused design on your own site.

3 Ways to Design a Trust-Focused Site

1) Conform to existing design trends to boost credibility

We’re not advocating jumping on every web design trend bandwagon that comes rolling your way—that would be exhausting, and it would probably give your users whiplash rather than establishing your site as a stable, trustworthy presence.

But one key element of trust-focused design is conforming to modern design standards. If your web design is dated, users will wonder what else is off. Is your product up-to-date? Is your company really credible? Is it at the cutting edge, or

2) Focus on design consistency

Keeping design elements consistent throughout a site is one of the keys to maintaining user trust.

If your user suddenly stumbles on an element of the site that feels out-of-step with the rest, it can be a jarring experience. And it can negate their feelings of trust in a big way. There’s something fishy about a business website that suddenly changes its stripes when you navigate to a new page.

Over at Appcues, they suggest

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User Interface Design - MindSEO

User interface design (UI) is directly related to user experience (UX). Online business with a good user interface ensures a competitive advantage in an increasingly competitive and evolving environment.

The goal of user interface design is to make digital interaction as simple, fluid, intuitive, and efficient as possible. Thus, it must anticipate needs and ensure ease of access, comprehension, and use, maximizing the user experience. The more in-depth knowledge about the target audience, the more efficient the interface will be as it will be designed considering the profile and needs of its users. Thus, the interface must always have a user-centered design, whether it is a website, an app or software.

A good user interface design should be imperceptible. The focus of the UI is to ensure simple and quick access to content that the user is looking for. Therefore, the interface should not be a barrier, but a path. As we are one of the Top Web Development Companies listed in DesignRush we share this article that explains some of the benefits of a well-designed user interface design.

CHECK OUT 5 BENEFITS OF A WELL-DESIGNED USER INTERFACE DESIGN:

1. ACQUISITION OF NEW CUSTOMERS

A successful UI design contributes to a positive user experience, which is a competitive advantage. The effort to provide a consumer-tailored interface may be a brand factor differentiator. In this way, it attracts new customers and consequently increases sales. Thus, the bet on user interface design is able to enhance businessmaximizing revenue opportunities.

2. INCREASED CUSTOMER ENGAGEMENT AND RETENTION

The development of an interface to better navigate and simplify research attracts not only new users but also makes them want to continue their digital experience. In this way, there is a lower probability of bounce and a higher conversion rate. A well-designed user interface encourages customer engagement, which leads to becoming more loyal to the brand. This is very important, since in the current digital environment, with increasing competition and rapid technological advancements, it is essential that businesses invest in customer retention strategies.

3. LOWER DEVELOPMENT COSTS

A well-planned design from the start avoids future problems. This includes any training needs and interfaces support, such as correcting navigation errors, eliminating non-relevant functions and features, or adjusting the design to be accessible and functional. All of this involves high costs. Thus, an intuitive and user-friendly interface benefits not only the users but also the business, as it causes fewer problems and frustrations to designers and avoids additional costs and features. The projection of the user interface design, when done well, reduces costs, time, and effort throughout the later stages, which means that the strategic decisions taken at the start of the project determine the cost and performance in the future.

4. LOWER CUSTOMER SUPPORT COSTS

Usually, users express doubts or difficulties when navigating the interface. However, if the interface is intuitive, customer contact with the support service will be less frequent. This way, the company benefits by reducing costs in customer support. A simple and functional interface minimizes occurrences of errors, doubts, and unwanted actions in the navigation process, avoiding customer support costs.

5. INCREASED PRODUCTIVITY

Delivering the best user interface, coupled with cost savings and application of resources in what is essential, leads to improvements in productivity. This productivity is reflected in both the user and the brand. With a user-friendly interface and easy navigation, the user decreases search time and increases satisfaction, fulfilling his needs in a fast and efficient way. In turn, the brand increases sales volume improves customer loyalty, and minimizes costs and resources.

At MindSEO we evaluate issues such as Usability and User ExperienceRequest a proposal to see if there are any flaws or improvements that should be implemented on your company website in order to optimize results and customer satisfaction.

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When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant animated GIF in the middle of the page?

However, in a world where folks have more than 1.8 billion websites they can potentially land on, you need to make sure yours is not just a pretty face. It should be designed for usability, how easy your website is to use, and user experience (UX), how enjoyable it is to interact with your website.

Now, you could spend years studying the ins and outs of these disciplines But for the sake of giving you a jumping-off point, we’ve assembled a list of the fundamental guidelines and best practices you can apply to your next website redesign or website launch. Then, we’ll review 10 features you’ll need on your site to put these recommendations into practice. Let’s dive in.

1. Simplicity

While the appearance of your website is certainly important, most people aren’t coming to your site to evaluate how slick the design is. They want to complete some action, or to find some specific piece of information.

Therefore, unnecessary design elements (i.e., those which serve no functional purpose) will only overwhelm and make it more difficult for visitors to accomplish what they’re trying to accomplish.

From a usability and UX perspective, simplicity is your best friend. If you have all the necessary page elements, it’s hard to get too simple. You can employ this principle in a variety of different forms, such as:

  • Colors: Basically, don’t use a lot. The Handbook of Computer-Human Interaction recommends using a maximum of five (plus or minus two) different colors in your design.
  • Typefaces: The typefaces you choose should be highly legible, so nothing too artsy and very minimal script fonts, if any. For text color, again, keep it minimal and always make sure it contrasts with the background color. A common recommendation is to use a maximum of three different typefaces in a maximum of three different sizes.
  • Graphics: Only use graphics if they help a user complete a task or perform a specific function (don’t just add graphics willy-nilly).

    2. Visual Hierarchy

    Closely tied to the principle of simplicity, visual hierarchy means arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.

    Remember, when it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that viewers will be drawn to those elements first.

    In the example below from Spotify, you can see that the main heading “Get 3 months of Premium for free” sits atop the visual hierarchy with its size and page position. It draws your eye to their mission before anything else. This is followed by the “Get 3 Months Free” CTA, which prompts action. Users can click this CTA, or scan the menu items above for more actions.

    a web design example on Spotify.com

    Image Source

    3. Navigability

    Planning out intuitive navigation on your site is crucial to help visitors find what they’re looking for. Ideally, a visitor should land on your site and not have to think extensively about where to click next. Moving from point A to point B should be as frictionless as possible.

    Here are a few tips for optimizing your site’s navigation:

    • Keep the structure of your primary navigation simple (and near the top of your page).
    • Include navigation in the footer of your site.
    • Consider using breadcrumbs on every page (except your homepage) so users remember their navigation trail.
    • Include a search bar near the top of your site so visitors can search by keywords.
    • Don’t offer too many navigation options per page. Again, simplicity!
    • Include links within your page copy, and make it clear where those links go.
    • Don’t make users dig too deep. Try making a basic wireframe map of all your site pages arranged like a pyramid: Your homepage is at the top, and each linked page from the previous forms the next layer. In most cases, it’s best to keep your map no more than three levels deep. Take HubSpot’s site map, for example.
    site map for HubSpot.com

    Image Source

    One more pointer: Once you’ve settled on what your site’s main (top) navigation will be, keep it consistent. The labels and location of your navigation should remain the same on every page.

    This leads us nicely into our next principle…

    4. Consistency

    In addition to keeping your navigation consistent, the overall look and feel of your site should be similar across all of your site’s pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where consistency has a positive impact on usability and UX.

    That’s not to say every page should follow the same layout. Instead, create different layouts for specific types of pages (e.g., landing pages, informational pages, etc.). By using those layouts consistently, you’ll make it easier for visitors to understand what type of information they’re likely to find on a given page.

    In the example below, you can see that Airbnb uses the same layout for all of its “Help” pages, a common practice. Imagine what it would be like from a visitor’s perspective if every “Help” page had its own, unique layout. There would probably be a lot of shoulder shrugging.

    a help page on Airbnb.com

    Image Source

    5. Responsivity

    According to Statista, 48% of page global views were from mobile devices like smartphones and tablets. And according to our research, 93% of people have left a website because it didn’t display properly on their device.

    The takeaway here: To provide a truly great user experience, your site has to be compatible with the many different devices that your visitors are

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Through the course of this article, we’ll go over each of these points and explain exactly how to find the website designer or website design company that best serves your needs.

Why is website design important?

The internet is over 30 years old now. What?! Yeah, I wouldn’t have guessed that either. People are shopping, socializing, dating, networking, learning, and doing business online now more than ever.

There is an old saying “first impressions last.” Over 80% of shoppers will look you up online first before buying.  How do you think they’ll react if you don’t have a website or your website is a poor representation of you and your business? Would you expect to make a sale showing up to a sales meeting in a dirty, old shirt, or worse still, naked!? Your website, or lack of one, instantly tells your people if you’re worth their time and money.

If you’re struggling with sales or selling higher-priced products or services, a new website, or a website upgrade, maybe just be the thing you need to reach your goals.

website design for business

The Role of Your Website in Online Marketing

In your online or digital marketing strategy, your website is the star of the show. It’s the piece of internet real estate that belongs to no one but you.

It’s also the only place online fully controlled by no one but you.

Marketing online has everything to do with controlling attention. With all the digital noise of social media and other competitors, your website is the only place you can easily direct people’s attention where you want it. This is why when you click on a social media or online advert the first place you get sent to is the advertiser’s website. Digital marketers know that once you are there, there is a much higher chance of you engaging with their brand and becoming a buyer.

Another important reason to have a good website is so that people can find you and find out more about your products or services quickly and easily. Have you ever gone half crazy trying to find a business’s email or contact number but it isn’t listed online? You’re not alone.

Along with finding you, your website should take your people one step further. It should inspire confidence in your business and create fresh leads that become sales. A good set-up, an attractive website can do this for you while you sleep.

Choosing the Best Web Design Company or Web Designer

In choosing the best possible website designer or company, it helps to understand as much as possible about what you really need. You can then find a provider who best answers these needs.

Your Website Requirements List

Make a list of requirements for your website.
It should include:

  • What your website will focus on— news? Your products? Your reliability? Your speed of service? etc. A website with a clear message has a better chance of being understood and leaving a strong impression on your visitors.
  • What do you want visitors to do on your site— buy products? Sign up as members? Share your content? Contact you or leave their email so you can contact them?
  • Who is your target audience? Other businesses? High-end buyers? Mass consumer market? Etc. What are the words and subjects they use to talk about your industry?
  • Have you got the copy (text) that will go on your site or will it need to be written? Copywriting is a skill that will greatly increase how well the site communicates the exact message you want to send. If you have a copy but aren’t sure how good it is, it may be a good idea to have it professionally edited or rewritten.
  • Do you have professional images (photographs, graphics, or illustrations) for your site? or will they need to be provided by the web designer or agency?
  • Will you need any special content created to make your website even more amazing? For example, custom-made videos or animations, infographics to visually explain your business, etc.
  • What special functions will you need? E-commerce, online booking, background video, online chat, etc.
  • How many pages do you think it should have? Think about a rough idea of how your site could be laid out and which different pages it should have. You don’t need to be exact but having some idea of this will help you get correct quotes and good designs more quickly.
  • Will you need an easy-to-use blog on your site that you or your staff can post articles to? (Hint: you should have one!)
  • What other websites online do you really like that could inspire and help you decide on your own design? You don’t have to do this one but it helps.
  • What is your budget and how flexible is it?

Writing down all these ideas will help you better understand what you’re looking for. It will also help you communicate to web designers or agencies so they can quickly understand and quote on your design project.

Now that you know what your requirements are, you can now more easily look for a website designer or agency that can provide these features.

How Do You Know Which Web Designer Will Best Fulfill Your Needs?

1. Their Own Website Design

If you browse through a list of marketing companies you’ll have no trouble finding plenty of website designers and website design companies.

A good place to start, to decide if you want to use them, is to look at their own website. Does it look modern? Is it clean and clear? Do you instantly understand what they’re about and what they offer? Or is it confusing or boring and doesn’t make you interested in using their services?

If a website designer doesn’t even take care to make their own website amazing, how likely are they to make sure yours is?

2. Their Website Portfolio

Take a look through their online portfolio on their website. If they don’t have one Read the rest

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A web designer’s relationship with their client is one that evolves over the lifespan of any project. You can position yourself as an advisor, expert, friend, and hopefully a longtime business partner by arranging yourself the right way, which allows you to start off on the right foot with your client and bears the best results for the project. Here are five tips for strengthening your client relationships.

Listen Up

Actively listening is consistent engagement with your client no matter the circumstance. To show that you are tuned in, make eye contact and show a strong interest in the conversation.

There will be information that you can use to formulate solid questions. Position yourself to refer to what some might feel are mundane thoughts on the project, make it clear to the client that you care about them, their business, and the work you are doing on their project. Design is all in the details.

Feel the Vibe

Along with actively listening, showing empathy for your client’s needs is imperative. The client hired you for a service they need in order to make their business better. Being empathetic has two very great effects. One, it demonstrates to the client that you understand them. Two, it will push you to ask questions that are sincere and targeted. Your work will reflect this.

beyou

Be You!

Be open about who you are, your creative processes, your technology and your opinion on their project. If you don’t know the answer, say so. If you try and hide something it will seem like it. Demonstrate your transparency and that you want the best for them.

Don’t Hate, Educate!

Educate your client on the web. Pretty, pretty please! Make them smarter. It can be a difficult road to climb but to many clients, web design and development can be unknown territory. An unsure client can make poor decisions only because they truly don’t know any better.

When you educate your client it makes them wiser and you can continually demonstrate expertise on the subject you love, which reinforces your value and why they hired you in the first place.

Obviously, your client needs to be receptive to it, but even the most difficult clients can walk away more knowledgeable. So next time when they come back with project work, the process gets much easier for the both of you!

have-fun

Have Some Fun & Smile While Doing It

Who wants to work with a grump? No one. People want to be around folks who laugh, smile, and have a positive attitude. Let’s face it, you’re going to be working on this project together so why not make it fun? It makes the process both enjoyable and engaging. This doesn’t mean you need to be cavalier about things, nor refrain from being tough when you need to be. But being positive will build equity for when you need to have a tough conversation. What client doesn’t want you to be excited about their project?

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10 Critical Stats to Know for Web Design

Are you looking to start with a fresh web design for your business and increase your bottom line? If so, you must know what you need to do to have a website that drives success for your business. With the following website checker and website statistics, you can see what to do and what to avoid, which will help you build the best website for your audience.

How to check your own website statistics

You might love your website, but is it optimized to be found by people searching the web?

A major part of great web design is incorporating search engine optimization (SEO) so people looking for something you offer can find you online.

Doing an SEO analysis can help you understand where your website is meeting people’s needs, and where it needs a bit more help.

An SEO analysis tool can help you quickly and easily pinpoint areas of improvement. We offer a free SEO Checker here at WebFX to make viewing your website statistics so easy.

After you’ve submitted your website for a quick analysis, keep reading this blog post for 10 critical web design statistics!

If you want to learn more tips and tricks for creating an impactful web design, subscribe to Revenue Weekly for information on the latest web design trends and more!

Web design statistics that prove web design matters

Your website is the heart of your online presence.

You must invest time and effort into building a website that will engage and delight your customers.

Let’s look at a few web design statistics that show you why it matters to your business. We’ll cover what these stats mean for your company’s web design and how you can put these digital marketing statistics to work on your website.

1. 94% of first impressions relates to your site’s web design

When someone finds your business for the first time, you want to set a good first impression. Your audience’s first impression can have a lasting impact on how they perceive your business. When it comes to your website, the majority of first impressions come from your site’s design.

What this website statistic means

Your first impression is critical to keeping people on your site and getting them to come back. If you want to make a positive impact with your web design, build a beautifully designed site that catches your audience’s eye and gets them to engage on your page.

How to put this digital marketing stat to work

Create a visually appealing website that attracts your audience to set a positive first impression. Whether you do it yourself or hire a web design company, build a site that reflects your brand, looks visually appealing, and provides users with a positive first-time interaction on your site.

2. 75% of website credibility comes from design

When someone finds your business online, you want them to see that you’re a legit business. With so many scams running around the web, a poorly designed website can make you look like you’re untrustworthy or running a scam.

So, if you aren’t investing time, money, and effort into building a beautifully designed site, you’re going to lose credibility and trust with your audience, as well as sales.

What this website statistic means

If you want to make the most impact with your website’s design, you need to invest in creating a high-quality, well-designed website. Without a beautifully designed site, you’ll risk losing trust from your audience and deter them from engaging on your site.

How to put this digital marketing statistic to work

Invest in high-quality design for your website. You can search for examples of great design to get a feel for how your site should look, so you can start to compose ideas on how to make a high-quality site. Choosing the right colors, visual elements, and layout will help you create a credible website.

Additionally, you’ll want to make sure your website is secure. Verify that your website has HTTPS and an SSL certificate to ensure that you’re providing a safe browsing and shopping experience for your audience.

3. 89% of consumers shop with a competitor after a poor user experience

Not only do you need to worry about setting a positive first impression, but you also need to worry about maintaining that positivity as users continue to browse on your site. A beautifully designed website will go to waste if users can’t correctly browse your website and find information.

If users can’t find information easily on your site, they won’t stick around.

What this website statistic means

You must emphasize user experience on your website, or you’ll lose leads to the competition. Investing in your site’s user experience leads to a $100 return for every $1 you spend. The key to a successful site in the present day is a beautiful and functional website.

How to put this digital marketing stat to work

When you’re building your website, focus on elements that will help your audience have a better experience on your site. Focus on aspects like building an organized navigation, adding visual features to break up text, and ensuring your site loads quickly.

All these elements will help you create a more user-friendly website.

4. 74% of users are more likely to return to mobile-friendly websites

When you see website design statistics, you’ll find that many stats focus on building a mobile-friendly website. With 74% of people more likely to return to your site if it’s mobile-friendly, you want to ensure your site looks great on mobile devices.

People spend 70% of their Internet time on mobile too. As more people gain access to mobile devices like smartphones and tablets, it becomes increasingly important to have a site that functions properly for these devices.

What this website statistic means

If you’re designing your website, you must make it mobile-friendly. Google looks at mobile-friendliness as a ranking factor in the search results, … Read the rest

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Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

We aren’t going to discuss the design implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.

Principles Of Good Website Design And Effective Web Design Guidelines #

In order to use the principles properly we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior.

How Do Users Think? #

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

  • Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
  • Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
    Web Design Guidelines
    Users don’t read, they scan. Notice how “hot” areas abrupt in the middle of sentences. This is typical for the scanning process.
  • Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives. [JN / DWU]
  • Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient. [video]
    Principles Of Effective Web Design
    Sequential reading flow doesn’t work in the Web. Right screenshot on the image at the bottom describes the scan path of a given page.
  • Users follow their intuition. In most cases users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboard, then design great billboards.”
  • Users want to have control. Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve been before: therefore it’s a good practice to never open links in new browser windows.

1. Don’t Make Users Think #

According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.

If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

good website design sample

Let’s take a look at an example. Beyondis.co.uk claims to be “beyond channels, beyond products, beyond distribution”. What does it mean? Since users tend to explore websites according to the “F”-pattern, these three statements would be the first elements users will see on the page once it is loaded.

Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer. This is what an unnecessary question mark is. It’s designer’s task to make sure that the number of question marks is close to 0. The visual explanation is placed on the right hand side. Just exchanging both blocks would increase usability.

Web Design Guidelines

ExpressionEngine uses the very same structure like Beyondis, but avoids unnecessary question marks. Furthermore, the slogan becomes functional as users are provided with options to try the service and download the free … Read the rest

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When it comes to website design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern.

 

While your final look-and-feel should exude your personal style, line of work, and brand identity, there are a few ground rules that are always applicable.

 

Great web design feeds into your user experience and functionality while being easy to understand at first glance. Below we’ve gathered five simple website design tips to help make your site effective and compelling:

Web design tips for an outstanding website

  1. Keep your homepage minimalistic and free of clutter

  2. Design with visual hierarchy in mind

  3. Create easy to read website content

  4. Ensure your site is easy to navigate

  5. Stay mobile friendly

01. Keep your homepage minimalistic and free of clutter

Your website’s homepage should communicate your core message instantaneously. After all, we rarely read every word on a website. Instead, we quickly scan the page, picking out key words, sentences and images. With these known behaviors in mind, it’s better to appeal to emotions rather than word count.

The less site visitors have to read, click on, or remember, the better they’ll be able to process and evaluate your content. By designing for decreasing attention spans, it’s more likely that users will do what you intend them to do.

When learning how to design a website, these simple website design tips will help you break up your content and make for a presentable and inviting homepage design:

  • Keep important content above the fold: Visitors should understand what your website is all about as soon as possible, without having to scroll or click anywhere.

 
  • Space out your content: Employ whitespace in between elements. By leaving some areas blank, you’ll give the design a much more spacious, well-balanced feel. As for your text, write in bite-sized, legible paragraphs.

 
  • Add imagery: High-quality media features such as beautiful photographs, vector art or icons, will do wonders as alternative ways to communicate your point.

  • Include a call-to-action: From making a purchase to signing up, encourage site visitors to perform the action you intended by placing a call-to-action (CTA) button on your site’s homepage.

02. Design with visual hierarchy in mind

Hierarchy is an important principle of design that helps display your content in a clear and effective manner. Through the correct use of hierarchy, you’ll be able to lead site visitors’ attention to certain page elements in order of priority, starting with the most significant piece.

The main components of visual hierarchy are:

  • Size and weight: Highlight your top assets, such as your business name and logo, by making them larger and more visually prominent. Readers tend to naturally gravitate towards large and bold titles first, and only then move on to smaller paragraph text.

  • Element placement: Use the right website layout to steer your visitors’ eyes in the right direction. For instance, you can place an important call-to-action button at the very center of the screen, or position your logo at the header.

Once you establish a clear hierarchy for your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then, apply color, contrast, and spacing for further accentuation, remaining mindful of what is drawing the most attention and making sure that it’s always intentional.

Some powerful web design elements to help you achieve a strong visual hierarchy are strips or grid layouts, such as that of the Wix Pro Gallery. For more ideas and inspiration, check out our designer-made website templates.

03. Create easy to read website content

“Readability” measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to effortlessly scan, or skim-read, through it. This way, taking in the information becomes effortless.

Achieving website readability is relatively easy; try these key rules:

  • Contrast is key: Sufficient contrast between your text color and background color is important for readability, as well as for website accessibility. While your website color scheme is likely to be representative of your brand colors, make sure that there’s sufficient contrast between your elements. To do so, try using an online tool, such as Contrast Checker.

  • Large letter size: Most people will struggle to see smaller fonts. A typical rule of thumb for web design is to keep your body text at least 16pt. That’s a good place to start, but keep in mind that this number completely depends on the fonts you choose for your website.

  • Type of fonts: The world of typography offers many types of fonts at our disposal. You can choose between serif fonts (that have little projecting lines on the ends of letters, like Times New Roman) to sans serifs, which literally means “without serif.” Sans serif fonts are typically the best choice for lengthy online texts – like the one you’re currently reading. You can also create interesting font pairings by mixing these different types together. There are also many display fonts that are more on the decorative side, such as script fonts that look handwritten. If you’re going for one of those, make sure not to over use it, so as to avoid an overwhelming effect.

  • Limit the number of fonts: Don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but too many varied typefaces usually appear cluttered, distracting from your brand identity.

  • Utilize text themes: To establish a clear hierarchy, make sure that your written website content is varied in size and weight – from a large title, to smaller subheadings, to the even smaller paragraph or body text. This handy website design tip can ensure that there’s always something drawing readers’ attention.

04. Ensure your site is easy to navigate

It may be in your nature to break the mold, but website navigation is not the place to Read the rest

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So, are you thinking of starting a web design agency? It’s a glorious idea. Covid-19 has shown businesses how successful or disruptive a good online presence can be for businesses. During this pandemic, we have all seen that the demand for web design has increased and will continue to increase.

Today, it’s much more common to start your own business. After learning all the necessary skills about web design such as coding, designing, photoshop, SEO, IT, and more, everything is easier now and only a few steps are left for starting a web design agency.

When you know the steps and have a plan, you can launch your agency successfully. It takes time to rise and succeed in a web design business, so you should manage your expectations and set yourself up for achievement. 

Here are some necessary steps you need to check out to get started to turn your skills successfully into a career, complete the startup process and launch your agency.

Read the case study: How Colgate-Palmolive accelerated Ad Campaign Optimization

With Adverity, the company is now able to optimize ad campaigns much faster and with more confidence, significantly improving campaign efficiency and budget allocation.

Read more insights here

Before starting your web design agency

You should know web designing includes tasks that require programming technical skills and knowledge in site usability. These skills, including being familiar with designing tools and knowing coding languages such as HTML and CSS, are essential for any web designer.

However, by choosing the best platforms such as WordPress, Wix, Squarespace, Joomla, and Drupal, you don’t even have to learn every detail about HTML and CSS. These platforms automatically do everything and make your work easier. Learning these platforms that give you speed is as simple as using them. However, expertise in your field brings you more success in the long turn.

The other thing is finding out what you like most to determine in which fields you want to serve. When you have a focus, your agency can stand out in certain industries easier and faster. It creates great work offering services that you are good at and you love to.

Once you are ready to offer your service to your customers, you can start your web design agency.

bugherd-website-feedback-tools-in-page

Define your agency and your business plan in detail

Take the time to define your agency. Your definition is what your agency represents, as well as how your business is perceived by your customers.

The most effective way to define your agency is to ask your own questions and answer them in detail. These questions should be strategic and intentional. Your defining questions should be like

  • What is our agency’s approach?
  • What is our story?
  • What problems do we solve?
  • Why do you trust our team?

After questioning, you should give striking answers. Your answers also should be as creative, defining, and impressive as your questions. These questions and answers will give reliance to your clients about your agency.

Another indispensable thing is your business plan. You can think of your business plan as a road map of your business. When determining a business plan, there are many things to consider. The important one is to point out the key elements of your business in a way that’s clear to you and your clients.

Your business plan should set long-term goals about new products and services, market and competitive analysis, financial partnerships, business contracts, defining your ideal clients, setting financial goals and targets, and estimating your expected expenses and income. A strong business plan will give you confidence and attract your potential clients to work with you.

When choosing a legal entity, you should consider how taxation rules will affect your finances and your liability and plans for partnering and growth. Make sure you are in full legal compliance when setting up your agency.

If you are new to these topics, you can work with an experienced financial advisor to draw a useful guideline for you. There are various types of companies, which affects the tax you will pay and all the processes you will need to manage while serving your customers.

The most common legal entities are sole proprietorship, partnerships, limited liability company (LLC), S corporation, and C corporation. You should check out which one is best for your agency. You can choose to start a sole proprietorship and change it when you need it in the progress of time.

Before starting your business, open a bank account and get a credit card if necessary. You can consider consulting a financial professional to create your spreadsheet and accounting structure. In addition, it will be helpful to establish a long-term relationship with a tax professional who can handle taxes as well as answer financial questions. Also, you can work with new generation companies providing all these services as a pack.

Decide your services and products

Offering only building a website may not be enough for your agency. Other services are a plus for it to continue running smoothly and finding more customers. You should consider ways to bring extra value to your clients with numerous services and products.

straight-north-seo-campaign

For being useful in many fields, your web design agency can also include other in-demand services such as logo and brand design, photography and videography, networking, advertising, growing an online community, development, search engine optimization, managed hosting, and more.

However, you and your team must be experts and professionals in these services. Your agency should only offer services you know you can deliver professionally. Considering the competition in the field, this will bring you forward while starting a web design agency.

Build your team and invest in hardware and software

A successful web design agency should be well-rounded with people who specialize in many skills. In that way, you need to build a team of experts to cover every aspect of your web design business. They don’t have to all in-house team members. You can collaborate

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