Category: Blog

When you’re running a small business, there are probably a million items on your to-do list. But is building and maintaining a company website one of them? If not, you’re not alone.

Creating a website is a time investment, and it also costs money. You can expect to spend $500 to $5,000 on building a website, depending on how much outside help you use. This leaves many small business owners wondering: Is it worth it?

In a world that’s becoming increasingly digital, having an online presence is no longer optional—it’s crucial for the ongoing success of your business. A recent study by Deloitte found that digitally-connected small businesses earned four times more revenue growth than they did in the previous year. The term “digitally connected” isn’t simply about using technology in the day-to-day operations of your business, but also utilizing digital communications like websites, social media, and email marketing to reach your target audience.

So let’s dive deeper into why you need a website in the first place, and then we’ll get into all the costs involved in building one.

Why Your Small Business Needs a Website

Still not convinced? We’re here to show you how a small business website has the potential to grow your business and open up a world of opportunities with both your existing and new customers.

1. You Can Make Sales in Any Situation

Let’s address the elephant in the room. Local businesses all over the world have struggled to stay open during the COVID-19 pandemic, and the environment for in-person sales has changed dramatically as a result.

Small business owners who have weathered the storm best have turned to online channels to boost their bottom line and expand their audiences beyond their town or city, capitalizing on the endless possibility that their own website has provided. In a world where customers are reluctant to venture beyond their homes, e-commerce has boomed.

In the US alone, online shopping grew by more than 44 percent in 2020, triple the industry’s growth in 2018 and 2019. While the pandemic is likely the cause of this monumental acceleration, the year-over-year increases in customer spending online can’t be ignored. When e-commerce sales are now over $850 billion per year, what’s stopping you from joining the hundreds of thousands of businesses who are seeing success online?

2. You Have Space to Show off Your Products and Services

Global pandemics aside, a business website is a great place to showcase all of your products or service offerings in a way that a physical store may not allow for. After all, there’s only so much real estate that you have to work with in the offline world. That simply isn’t the case when you’re using a custom website.

A website will also give you the opportunity to meet potential customers at any point in their sales journey. If they’re not quite ready to make a buying decision, your informational website content gives them the chance to take a look around as if they were walking around your store. They can find all of the details that they’re looking for and check out any related posts that might grab their attention about other products or services.

Instead of hoping that one day these customers will come back to visit, there are plenty of online marketing strategies that you can make use of to remind them about your business and encourage them to make a purchase. For example, you could offer a discount to customers who give you their email–and then follow up with them via email (which, by the way, you can automate with a marketing or a CRM software solution). Your website landing page can be one of the most effective marketing tools you have in this new digital age, so make use of it where you can.

3. You Gain the Opportunity to Be Found by New Customers

In most cases, customers know what they’re looking to buy, but it’s very likely that they’ve never heard of your business before and won’t know to search for it by name. That’s where a digital marketing tactic known as search engine optimization, or SEO, can benefit you.

SEO is all about having an optimized website so that search engines understand exactly what your business is about and put your site in front of web users who are specifically looking for what you offer. For example, if you’re a candle store, a potential customer may perform a Google search for “homemade soy candles.” If you’ve been actively working on your SEO and have a good website (with a contact form or phone number clearly visible), there’s a chance that Google will direct that user to your business website as it matches what they’re looking for.

SEO can seem overwhelming if you don’t consider yourself to be tech-savvy and it’s a more long-term strategy compared to running digital ads or posting on social media. But it can certainly be worth the time and money to invest in freelancers or digital marketing consultants to help you get it rolling.

You can start your search by asking your network if they know of any reliable SEO freelancers or consultants, or by using LinkedIn’s search function to find people with that keyword. How much one of these professionals will charge will vary, but you can expect somewhere in the range of $50-$100 per hour.

4. You Have a Home for Your Best Testimonials and Reviews

Word of mouth is still one of the biggest drivers of new business, no matter what industry you work in. That’s why having online reviews and testimonials from both previous and current customers is so important—you can let them do the selling for you.

There are numerous review sites out there like Yelp and Facebook pages, but there’s nothing stopping you from pulling some of these onto your own site too. Curate the best reviews that your customers have left for you and create a highlight reel across your … Read the rest

When launching a new website, business owners commonly focus on the look and feel of the website, the design, before considering the words that will communicate the actual intended message. There’s no doubt that the design is important, as are all the technical components that lead to the user’s complete experience. However, the web content (also known as website copy), is also a critical element of a website in order to attract the right people to a business.

When it comes time to create the content for the website, it’s important to consider not just what messages need to be presented – but also the tone of the words and the feelings you want to invoke in site visitors. Often, when people attempt to write web copy for themselves, they end up documenting their life story instead of focusing on the product or service and its benefits to their target audience.

Whether you’re attempting to write your own web copy or writing copy for someone’s business, here are 7 questions to answer in order to get started in the right direction.

6 QUESTIONS TO ASK WHEN WRITING WEB COPY

1. To whom are you communicating? What do we know about them? In other words, describe the IDEAL person who will resonate with the brand.

It’s important to consider who will be visiting your website! Write in a way that will feel comfortable and familiar to them. Consider their pain points or what they are searching for when finding your site. Be sure to address that with the words as soon as they arrive!

2. What tone should the writing have? 

Examples of words, such as these, can be given to clients to think about when determining the tone of the writing that is appropriate for their website.

Casual, formal, familiar, professional, whimsical, natural, friendly, promotional, sincere, business-like, serious, fun, straightforward, upscale, trustworthy, compassionate, encouraging, motivating

The person writing should have at least 2 to 3 of these words in mind when creating the copy. For example, a summer camp website would likely want to feel friendly, joyful, and trustworthy – while a business consulting agency will want copy that is more formal, professional – but also trustworthy!

3. What inspired the creation of this brand? Talk about the origination story.

The “About Page” is usually the 2nd most visited page on a website. Spend time understanding the motivation and purpose behind the brand. Then, focus on why this is important to the customer! The customer benefits should still be present within the About page.

4. What are other brands that the target customer might enjoy? 

By looking at other websites of brands that the same audience probably likes, you can get a feeling for the tone and type of writing that may appeal to your audience.

5. What key details that should be included regarding the mission of the business? What is important to the founders as the business grows.

Document the key takeaways regarding your business that you want the audience to know. For example, does the company donate part of its profits to an important cause? Be sure to include this on the website.

6. Explain what is unique about the approach to the service or product?

What makes the business unique? It may be a technology, it may be the people, the pricing, the materials…whatever it is, highlight that so that visitors to the site know what is special or different.

Finally, keep in mind that the copy on a website will not be permanent. It will evolve with a business and should be reviewed and updated regularly. This will keep it fresh and be good for SEO as changes can be made based on analytics of search terms bringing people to the site.

When looking for a web developer to build your new site, it’s important to know the questions you should be asking them. A website is a considerable investment and so we’ve compiled a list of questions to ask to make sure you’re going to get your money’s worth. If you’re looking for a website developer, feel free to contact us – we’re pretty good! See for yourself…

1. Who will be working on my website?

It’s important to know the skill set of the team working on your website. Notice the word ‘team’; if it is just one person working on your website, they are unlikely to possess all the skills required to build a successful website. For more information on this, read our blog on why it matters to know the difference between a web designer and a web developer.

2. Can I get support with anything else?

Before your website can go to the design stage, there must be some branding guidelines in place for consistency. You may not currently have any brand guidelines or you may have some but they need defining; you need a web designer that is capable of developing these with you.

It would also be highly beneficial to work with an agency which can assist you with digital marketing including SEO, social media and email campaigns.

3. How much will it cost?

After your first enquiry, you may get a rough quote from your web developer but after having an in-depth consultation with them, you should receive a set price within a proposal. The proposal should detail exactly what your web developer is going to do for you including how your website will work.

4. Will you use a template?

If you have a small budget, having a website that uses a template is probably the best option for you. However, you will not get a bespoke website and therefore it will not meet the requirements of your business’ target customer as well as it could do. Therefore, if you can afford to invest more money into having a bespoke website built, you should.

5. What do you need from me?

Your new website will not be effective without a strong partnership and good communication between client and developer. The developer is the expert in websites but you’re the expert in your business and your industry. The developer will need to know what you know in terms of how your business runs and how your customers engage with it. They may also require content from you in the form of information and images, videos etc for the website.

6. Is my new website going to be responsive?

Responsive web design is the art of crafting and adjusting websites for optimal viewing on all screen sizes and devices. In 2016 you should be getting a responsive website, but even if it is considered responsive by the developer, it may not be ‘optimal’. Make sure your developer knows how they are going to create a truly responsive and optimised website for mobile and tablet devices. Find out more on responsive websites and mobile-ready websites.

7. Who will own my website?

You’d think there would be an obvious answer to this question – you pay for it so it would be yours, right? Actually, it’s not that simple because of all the elements of a website. Your developer should be able to tell you that you own the design, HTML, style sheets and source code (and the content if you have supplied it yourself).

8. What if I’m not happy with the design?

Your developer should be communicating with you at every stage of development right from the initial first design. You should use a web developer that will listen to your ideas and adjust your design until you are completely happy.

9. Have you got a portfolio of work?

You should always look at other websites built by the developer. Have a look at the design and functionality of each website. If you can’t see any problems, then using these websites can be helpful when looking for inspiration for your own website. Tell the developer what you like about them.

10. How will I pay you?

We wouldn’t advise choosing a developer who asks for one upfront payment; it will not give you much confidence or reassurance that they are going to a good job for you. Good web developers tend to ask for a small amount upfront and the rest on completion of the website.

11. Who will write the content?

Usually, it will be up to you to supply the developer with content for your website. However, it’s extremely beneficial if you can work with a web development agency that has an in-house copywriter. The copywriter will be able to amend any spelling and grammatical errors and make your website content read well for your audience. But the most important reason for having a copywriter is to give your website the best possible chance of returning in Google searches.

12. What can I expect from my finished website?

Your developer should be able to tell you how your new website will function and the benefits it is going to have for you.

13. How long will it take to complete my website?

A good developer will probably need around 6 – 8 weeks to take your website from the concept stage to the launch. However, the time it will take depends on a number of factors including how many pages there will be on your website, what you want it to do and how quickly you can respond to their requests.

14. Will I be able to change things on my website after its launch?

Your website should absolutely have a content management system so you can go in and change content after it has been launched. Different developers will use different content management systems; such as Magento, Woocommerce, Laravel, Shopify, Cake PHP, Symfony… Read the rest

So you want to hire a web developer? Do you need a web developer or a dedicated web development team? What about your project size? Do you want to add a contact form to your landing page or develop a sophisticated client-side web service with cloud hosting integration? You see, there are many questions to be answered as well as options to choose from. If you don’t have all the answers yet, do not despair.

In this article, you will find a step-by-step guide on how to find a web developer for your project and get it done without spending over budget.

Let’s start.

How to hire a web developer in 6 easy steps

Below, we have gathered the most common steps for how to hire a good web developer that will suit small, medium, and big-sized web projects.

Step 1. Specify your business challenges

All web development projects are different, and without knowing your project size and goals, it is hard to give you clear guidance on which web developers will suit your project the best. At the very beginning of your search, you need to decide what kind of web development project you need a developer for:

• A simple web project includes building a simple website or integrating additional features to the existing one. These features might be a contact form, a CTA button, a new template design, a subscription button, and so on.
• Medium web projects include various project types, including the development of static or dynamic web apps, online stores, and other services that require integration of third-party services such as CRM, CMS, databases, chatbots, APIs, and others.
• Large-sized web projects refer to projects such as a video sharing social media app or social networks that require, not only a bunch of sophisticated technologies but also integration with cloud hosting servers to store all their user data.
• Other projects, since project scope and situations can vary.

At this stage, you also need to define your specific business challenges, i.e., the reason you need to hire a web developer. Our experience shows that customers are looking for a web developer in the following three cases:

• You want to build a project from scratch, which is a common scenario for existing businesses and start-ups. The main goal for start-ups is to enter their niche as soon as possible so, they need to hire an outsourcing web development team to save time and money. At the same time, existing businesses that want to automate some business processes may choose between an in-house or a dedicated web development team.
• You need to extend your in-house team with an extra specialist to help you with an ongoing project. In this case, you can choose between hiring a freelance web developer, or outsourcing a developer through a web development agency for some particular period.
• You want to use technology that nobody in your in-house dev team has experience with. Unless you want to wait for your developers to learn it, you can hire a web programmer from an outsourcing agency who already knows said technology.

Step 2. Decide on the developer’s skills 

There are three types of web developers. Front-end, back-end, and full-stack developers. What is the difference between them? Let’s see.

• Front-end developers make changes to the front of your site, i.e., the part of the website visitors interact with. You can hire such developers to change the design and layout of your website slightly. Still, consider that there is a difference between a front-end developer and a web designer. Web designers are more visually creative, focusing on user experience. They create the website layout, color scheme, and other visual elements to be used. Web developers turn the website design into fully functional websites using HTML, CSS, Javascript, PHP, Node.JS, ASP.NET, React.JS, Angular 8, Vue, and other technologies.
• Back-end developers are responsible for website structure, hidden behind the front-end, i.e., how your website works. You might need some specialist if you want to improve your website’s speed, integrate third-party services into the site infrastructure, or solve technical issues. In most cases, back-end developers use such technologies as PHP, Python, Ruby, Java, and databases, including MongoDB, SQL – MySQL, PostgreSQL, SQLite, and others.
• Full-stack developers are experienced in developing both the front and back-end of websites. Such specialists are becoming popular among start-ups that have limited resources. While full-stack developers have a higher hourly rate, compared to previously described developers, it is cheaper to work with such a specialist than hire front and back-end developers.

Now it’s time to get down to business and start searching for the right developer.

Step 3. Finding necessary specialists

When you are looking for web programmers for hire, consider that you hire a technological partner who will become a part of your business for several years, providing your project with ongoing technical support and implementing further website improvements. Thus, you need to hire web developers very carefully.

But where to find a web developer?

To hire a freelancer, use one of the following websites:

• Upwork is the most popular job marketplace for finding freelancers. The site has many useful tools, including time tracking, automated payment per achieved milestones.
• Freelancer.com is another site to find a remote worker that comes with online chat, a milestone payment, and other useful features.
• Guru website has become a job marketplace for three million freelancers. The site includes different payment options as per milestone, per task, or hourly.

To hire web development team you need a slightly different approach, so search on the following websites:

• Clutch is a B2B review platform, where customers share their experience in working with development companies. The site has search filters as well as a rating system. Therefore, you can not only find the right team but get an idea about its strong and weak points.
• SoftwareWorld is a review website that makes lists of top-ranked developers on the basis of customer reviews and location. The site also highlights the primary industries

The exact title for this post should be “Why You Should Make a Website Today”. You should know to make a website today because creating a website is an awesome skill that one can have. Today’s market is full of professional website designers and it is difficult to make more income. However, having the ability to create your own website is an invaluable skill. Not just that but Web design is quite fun and also it incorporates many other skills. At the beginning you will be going around with CSS and HTML, Photoshop, Microsoft Word and Google.

Experience is all that Matters the Most

The sooner you start, the sooner you will learn to build a cool website that looks good. Web design is about finding out the good ones and the one that looks like hell. Even though there are few simple tips, but nothing can equal like actually doing it. Experience is all that matters and don’t try to meet all your expectations in your first website.

Four Web design Tips for Newbie Designers:

1] Keep the Color Scheme Simple

You don’t have different colors on your blog. There is no necessity to have even four. Mostly, three colors are sufficient. You can have a lighter color for links. Keep your colors simple so that everything matches perfect and more attractive.

2] Don’t Use Too Many Pictures

Pictures can have a bunch of disadvantages. They cannot be read by search engines and it reduces your Google ranking. Pictures slow down your website that causes your bounce rate to go up. Also they don’t scale well on mobile platform. So when you use pictures, make sure that they scale up correctly and are low sized.

3] Start with a Good Base Theme

When you build a website, you are going to start with a theme and then build on it. Each theme would have a different set of options and you have to pick the theme. You can pick up any theme but you should be aware that it does not look the way it does in demo.

4] Bored Studying?

Throw all your crap things like reading books, watching YouTube videos, etc. and try to build your site impressive. You will get to know more things by implementing than reading from a book or tutorial series.

When you are ready to initiate it, then this article would be a good one about how to get started with a WordPress website. Remember that you have to do self hosting. Don’t try to use WordPress hosting as it is for technologically challenged. Pay for your own hosting and you will be on the right track.

Looking to learn web designing? Contact us today!

Starting a web design business can be exciting and lucrative, but it can pose challenges. Learn how to succeed in this competitive field.

A career in web design can be an attractive option for those seeking a lucrative, in-demand profession that blends right-brain and left-brain skills.

Recent ZipRecruiter estimates put the average salary for a freelance web designer at $27 per hour, but depending on where you live and how much experience you have, you might be able to charge twice that. And if you decide to start your own web design business, you could eventually earn even more money.

Starting a web design business offers plenty of benefits and perks beyond financial ones. You will get the opportunity to work for clients of all sizes in multiple industries, and you will change projects frequently. You will regularly learn new things and get to meet a variety of talented people. And if you start a web design business from home, you will get the flexible lifestyle that regular office workers often do not enjoy.

You must also learn to be a business owner if you hope to turn your passion for web design into a successful venture. Here are some tips for starting your own business and an overview of what kind of insurance you might need to protect yourself.

How web design, web development, and UX design are different

First, here’s a quick breakdown of what different kinds of web professionals do:

Web design: This discipline focuses on the look and feel of a website. To become a successful web designer, you need excellent graphic design skills, an understanding of the principles of design, and a working knowledge of HTML and SEO (search engine optimization).

You need to be aware of branding and how a website should support a company’s image. You also must understand the target audience for each site and how your choice of website elements – from photos to the amount of text on the page – can impact the user’s experience. Learn more about essential skills for web designers.

Web development: Web developers perform the behind-the-scenes work to turn the designer’s vision into a reality. They are strong programmers who use a variety of tools to create each element of the website. Some people can double as both web designers and developers.

UX design: Some web designers can also serve in a UX design capacity, also known as user experience design. However, it is increasingly becoming its own specialty. UX designers focus on a website’s usability, digging deep into the brand’s target market, conducting usability surveys, and testing to optimize each element of a website and its individual pages.

How to start a web design business

If you’re ready to take the plunge and start your own web design business, there are a few steps you should take and best practices you should follow.

Name your company

While you want your web design business’s name to be memorable and perhaps even catchy, you don’t want it to make you look unprofessional. Brainstorm some ideas, then run the short list by friends and family. And before you finalize your business’s name, do a thorough Google search to make sure that someone else isn’t already using it.

Create a business plan

Think of your business plan as a snapshot of where your company is now and a road map for its future growth. It doesn’t need to be formal, and you can modify it as you go. Write a brief description of your company, the specific services you offer, your target clients, and financial projections for the next year. You might include information about whether you plan to hire employees and how much you will pay them.

File paperwork

One of the keys to your web design business’s future success is choosing the right structure. Most small businesses choose a sole proprietorship, a limited liability company (LLC), or an S corporation. You must also get a license to conduct business in your state. Check your state’s official website, as well as the IRS checklist for starting a business for detailed information on how to start a web design business in your area.

Education and certification

Technically speaking, you can become a web designer with no formal education. However, you have plenty of competition in the field, and finding clients can be an initial challenge. If you already have excellent credentials and a stellar portfolio from a previous web design position, finding work might not be hard. But if you’re trying to start a web design business with little or no experience in the field, your academic experience and certifications could help you stand out from the crowd.

You can earn a certificate in web design online or from a local community college in as little as a year. Make sure your course load includes classes in graphic design and writing code. If you plan to also offer web development and / or UX design services, consider earning a bachelor’s degree in computer science, perhaps with a double major or a minor in graphic arts.

Marketing your business

No matter how talented you are as a web designer or developer, potential clients need to know that your business exists. Start your marketing plan with an emphasis on basic, low-cost strategies, and over time, you will start to attract clients by word of mouth.

• Create a website that shows off your design and technical skills.
• Tap into your professional network using LinkedIn.
• Create a Facebook business page.
• Attend networking events in your area.
• Purchase targeted social media ads.

Protecting your web design business with insurance

Risk management is a vital component of any web design business strategy. You will have access to your clients’ sensitive data, and it is your responsibility to take steps to protect it. But risk management isn’t enough on its own. Even the biggest companies with the best risk management strategies experience data breaches and other issues.

Technology business insurance is essential … Read the rest

Having just a website for your business isn’t sufficient. You need an effective site that will build your business.

The most concerning issue today in digital marketing is that small business owners don’t see how significant their site can be to their business. The look and functionality of your site can make or break you. While doing it without anyone’s help will certainly save your money, within a year you will realize that you lost more revenue and goodwill than it would have cost to hire a professional web design company. The present websites are not at all like those from 5 years ago. They fill in as both a 24-hour marketing vehicle for your business and a tool to make your life simple. So what’s the big deal having your site done professionally? Take a look at the below-mentioned reasons that why you should leave your website design to the professionals.

1. A Positive First Impression

When a user visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Even if you provide the best service or products in the world but if your website doesn’t look good then users might leave it in seconds. Thus, it always said that the first impression is the last impression. When you go an extra mile to hire a professional web design company, they’ll develop an attractive website for your company that will help in increasing visitors.

2. A Faster Website

Most websites do not perform optimally as is. A web design company with experience knows very well about the various plugins and 3rd party tools to integrate into your website to enhance speed and security. So, a website design company knows about these things very well. That means you’ll get a website that works smoothly without any bugs when someone browses it.

3. Compatibility with the Latest Mobile Technologies

Because you aren’t a web developer, you probably have little knowledge of new and upcoming technologies for the responsive website. Mobile-friendly designs are constantly changing and growing. A growing number each quarter are accessing the website with mobile devices, so now it’s important to have a website that is compatible with mobile devices.

And the best thing is, there is no need to create a separate version of your website for mobile devices. Your web design just needs to be responsive and a professional web designer knows how to build your website using this technology.

4. A Better Website Design

Obviously website design matters. Many websites are designed using pre-defined templates as people try to save their time and money. But, the easiest way may not be the best way here. If you want your business to scream quality then you need a customized website.

5. You Can Save Time

There may be chances that your work will get delayed if you hire an unprofessional or beginner just to save your money. In some cases, beginners take a long time to come up with the architecture of a site. Hiring a professional developer will save your time. They know how to build a website that creates a strong online presence.

6. Reliable Web Design

If your website is not developed by a professional then it is more at risk. Fixing problems with your site can be expensive and tedious. For example, you design your website yourself and it works well for several months. But when you try to change something, it starts to have other problems.

7. Professional Will Create SEO Friendly Website

If your site isn’t SEO optimized then your website will never appear on the first pages of Google or in any other search engines. It means nobody will find you through search and losing potential customers. A web design company will code your site in a way that it will be an SEO friendly website.

8. It is an Investment in Your Future

Your site is an investment, not an expense. It can make you a lot of money when done right. Regardless of whether you hire professionals to design your site or not, simply remember that your site is the most significant part of your business.

9. Digital Campaign

You can use many social media platforms to increase your business. Nowadays, Facebook and Instagram have become the highest social media platform where any company can grow their business digitally and increase traffic on the website. But without a website, one cannot take advantage of this factor.

10. It Will Look Trustworthy

A professional web designer will know how to convey your trustworthiness on the website. A site that is put together in a rush or just not made well won’t give them that. However, the best web designing services company can. A good web designer or agency will be able to make your website look trustworthy by creating a nice and functional website through which you can get more customers.

Will you defend yourself if you have NO legal knowledge or experience? If not, why would you want to design your website yourself if you’re not a professional web designer?

With all the DIY resources, tools and tutorials at our disposal, there’s a false perception that designing your own website is easy. Of course it’s possible to try it yourself, but it’s not recommended.

Ever tried to navigate your way around the backend of a website? Do you know how to code, align, do section breaks and resize elements? Can you make a website mobile responsive? If this sounds foreign to you, it’s obvious you should not attempt designing your own website. These are a few areas of design experienced web designers are skilled and knowledgeable in.

So, here’s 5 reasons why you should hire a professional web designer to design your website.

1. Saves you time and money
In this day and age, who has time and money to waste? Whether you’re a solopreneur or a team; you’re trying to run your business to make money – this means managing staff, finances, sales and all the nitty gritty tasks that consume your day. It also leaves little to no time to properly learn how to design a website. And even the basics may take months to grasp.

But any website, whether done by a professional or an amateur will require more than just the basic design skills. You’ll end up directing your customers to a poorly designed website, and you’re likely to lose them to your competitors.

2. It will look professional
Professionalism sells! Designers have an eye for detail and know how to make a website aesthetically appealing through balance. They know how to get the right text to image ratio. Where and how to use the correct color schemes and the right fonts that contributes to the overall look of a website.

3. A professional knows the do’s and don’ts of web design
When a potential customer lands on your website, you want to make sure it ticks all the design boxes. First and foremost, you’d want it to be mobile responsive. When people find it difficult to navigate their way around a site on mobile devices, they’re more likely to leave the site.

Security is key. Every website needs to have an SSL certificate to make it safe and secure to browse. Having a “this site is not secure” notification pop up will immediately direct your website visitors away from your site.

Additionally, designers will have knowledge in implementing the following:

• When and where to add page or section breaks
• How to distribute call to actions
• Optimizing images to load better on pages
• Proper navigation

4. It gives you a marketing advantage
A website and marketing goes hand-in-hand. People want to know who you are and what you do. Having a website allows potential customers insight into who you are as a brand, enables you to rank in the business listing, and this further adds to your credibility and can give you a competitive edge.

5. You’ll have technical support
Designing a website is merely one part of getting a website online. The domain needs to be registered and you’ll require monthly hosting. You’ll stumble across many companies offering domains and hosting to you, but it’s important that you partner with the right service provider.

More often than not, these services are offered at a cheap rate and clients find themselves in a loophole of struggles – little to no technical support, communication issues, systems crashing and so much more. Getting professional support will ease the burden.

As a professional web design company offering affordable website design packages, we strive to meet all your design needs.

You can get your website designed by our professionals that;

• Saves you time and money
• Looks professional
• Offers technical support
• Gives you a marketing edge
• Is secure and responsive
• Includes monthly maintenance

If you’re a small business owner in search of a professional web designer to help you get your business online, we’re here to help you! Give us a shout, pop us a mail or send us your details and we’ll get our team to contact you.

If you’re looking for ways to boost your business and look more credible online, you might want to hire a professional web design company to manage your digital marketing needs. Businesses often need a credible website—one that will effectively get your message across to users, where they can relate to your company’s mission, voice, and services. (And, here are a few web design tips to improve your website.)

You’ll want to make sure your design is the best it can be, where it’s highly searchable online and can attract the right audience. And, that’s exactly where a web design company comes in handy. Here are 5 reasons to work with a web designer in bringing your company front and center in the digital space.

Better SEO

When it comes to optimizing your website for search engines, like Google, there are quite a few factors that go into it, such as using specific keywords that are in high demand but with less competition amongst other users. And, these analytical details can be easier to understand with someone within the digital marketing field. (If curious, here are a few ways to enhance your SEO.)

So, by letting a web designer take control over the SEO and back-end work of your site, you’ll be more searchable online and be able to see greater results. The web design company can also help track analytics for you if you’ve entered into an ongoing agreement.

A Unique Design

Nowadays it takes a lot for a website to stand out and show a unique, creative edge that goes beyond its competitors. Yet, with the help of a web design company, you can bring your company’s vision to life and use the images, graphics, text, sliders, and colors that you want to showcase. This way, you can go from a basic website that blends in online to one that really highlights your company’s personality and makes you look more professional to users.

Staying Up To Date On Current Trends

Things are constantly changing in the digital world in relation to tools, web design, and trends. (If you’re wondering, here are a few trends that made a statement in 2017.) Of course, if you’re in a different industry, you might not know about these adjustments. By hiring a web designer, you’ll get an inside look into what’s most popular and attractive to users, so you can better engage clients and draw in a wider audience. This way, you’ll stay relevant, effectively expressing your expertise in your industry and remaining on top of search engines.

Using The Newest Technology Available

Much like website design trends, technology is continually advancing, too, where new plug-ins, features, tools, and apps are being built each day to make your website and digital marketing needs even greater.

But, unless you’re in touch with these improvements, you won’t be able to reap those rewards and you’ll run the risk of falling behind your competitors. Good news—a web designer will stay on track with what’s advancing and will implement accordingly.

A Great First Impression

Your website is your 24/7 ambassador. If people look you up online or go to purchase your services, your appearance will dictate how they feel about you.

So, if you have a sleek, sophisticated site that explains your business model and shows regular activity—perhaps by way of a content marketing strategy or blog—then it’ll make a longer-lasting and better first impression. Likewise, if a user visits your website and it looks outdated and it’s hard to read, it’ll be an instant turnoff and they won’t likely want to inquire further.

And a tip? If your website isn’t responsive, meaning it’s not accessible on mobile and tablet, for instance, it can hold you back from making connections due to the lack of functionality. A web designer can make sure your site is efficient on all relevant platforms.

Interested in learning more? Click here.